Over 70% of small businesses lost at least half of their income during the pandemic.
Going digital wasn't a problem for these small businesses, but getting noticed was. Once online, they'd have to compete with countless listings as well as ads. Especially during the peak Eid shopping season.
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So, instead of promoting our telco, we used our "big brand" digital ad arsenal during this "ad superbowl" to help local traders get noticed.
We partnered with Malaysia's largest e-commerce platform Shopee to get local traders listed, and featured their real products on Malaysia's first shoppable YouTube and social Eid film which viewers can buy with a tap.
Then, we made our entire digital ad arsenal their arsenal.
1.8 million
additional sales in just 2 weeks
Up to 10x growth
in average daily orders
88%
positive sentiment
RM4.1 million
in media value
43%
in category share of voice
"Empowering SMEs digitally."
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New Straits Times
"Giving micro entrepreneurs the exposure they would not normally get."
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Malay Mail
"Helping small businesses survive during these tough times."
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The Rakyat Post
"Inviting Malaysians to shop for a noble cause."
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Marketech APAC